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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, triggering strong domestic and international business organizations, the Olympic bus ride to get higher profits. However, delicious cherry tree planted hard, retrieve bills over the years involved in the Olympic business, both successfully reached the winner purpose, there are losers lose everything. Editorial department of special planning the sporting goods trade show marketing agency reports, the reporter in-depth investigation in Shanghai and Beijing, interviewed dozens of people in the industry have had ten years of sports marketing experience, the interpretation of international companies Nike, Inc. Li Ning and local sports marketing company on the success or failure for the "ride" the commercial institutions to provide methods and experience of sports marketing. Nike was founded only 30 years to sit tight beat old rivals Adidas in the world, Nike China Liu Xiang, but also because the success of planning a series of activities have been widely acclaimed industry. Nike's success is not to sell shoes, only marketing emotion. & nbsp; & nbsp; & nbsp; sponsoring sporting events rarely behind Since Liu Xiang won the first prize at the Athens Olympics, he has become the object of pursuit of numerous companies competing, and this Nike's employees when it Liu Xiang fraternizing drink and a laugh, because Nike as early as 2002, when Liu Xiang, freezing or the media when it signed a contract with him. Athens Olympic Games gold medalist in the 32 Chinese delegations have 12 Nike sponsorship, including kayaking, tennis and other ground-breaking projects. Why only Nike to insight into the opportunities? Nike tells its own experience the company wants to leveraging the sports industry, sports marketing is not a sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay 10 million yuan worth of cash or goods, which can not be less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. At the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsor, Adidas. Nike quietly bought out prominently Atlanta, billboards, made Nike the exclusive advertising. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike has prevailed. mention brand jordan 3 katrina 2018 exposure, may people the impression deeper Liu Xiang. Day 3 at the gold medal, the major media constantly replayed moment Liu Xiang gold medal, and his feet magic shoes is Nike carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; connecting each building on the promenade of the walls hung with copper statue of Nike signed Players States and Biography ...... "tour, visitors feel the pride of these sports is that they live . The part you will often see the stars move around in the office, they dine at the same restaurant with the staff; the same gym, like family no staff asked them to autograph, "she says with a laugh... Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. Li Tong was signed Nike track and field athletes, because Liu Xiang alumnus, so long before there is contact with Liu Xiang. Li Tong's recommendation, plus the actual inspection of Nike, Nike makes Liu Xiang entered the field of vision. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes has been developed to "18 generation", again this year, Nike Jordan go to China for the high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball star, to encourage children to enhance their longing for basketball. In fact, many companies a Retro jordans for sale re also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful If enterprises selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall "is the annual Invites the World to China to teach the former Olympic champion, to provide guidance for Chinese athletes, Not only is the technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she made the motion to throw the discus throw out the plate, then took a bite the hands of the rest of the cake. This is the latest Nike ad campaign created five seconds "at any time" in a segment, this series of ads took the audience award at the Advertising Festival in Chengdu. And many generous different Nike, the advertising costs are very low, the background story is the students' daily learning and local life, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. Nike knows that consumers slogan or a logo does not feel anything, and he did nothing to think. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. So proud that she created Nike shoes culture in China. Xu Ying said that three years ago, no shoes Chinese culture. China is a country clothing, people have always been a pair of shoes with a wide variety of clothes, rarely choose shoes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. When a group of children from abroad like to do some underground stuff. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. & nbsp; & nbsp; & nbsp; consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. Nike is jordan retro 14 white/fuchsia blast/black now the main push the basketball culture. American high school league is the NBA's preparatory classes, and the National High School League Nike in China have also been held to a fourth year. This year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader, ...... We started construction of the platform. After completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched this year 'Warriors Union', you want to tell the children not only need to have their own style, but also need to have an alliance behind you, help you cheer, you write articles, painted posters in Shijiazhuang, Hebei, a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " at the Shanghai headquarters of the interview, I happened to see PR Amy read a letter in high school league activity for a planning program, though naive, but seriously. Nike's employee said, when they were the streets of Beijing to interview the children, they say, Nike really understand them. Here we see a brand really affect children in their very early age lay deep imprint brand that affect their lives. : the seventh China (Wenling) footwear, shoes materials and equipment exhibition, sponsored by the Wenling Municipal People's government, will be held at 26--28 Sports Center in Wenling on October 2007, shortly after completion of the exhibition. the exhibition has been greatly improved in terms of hardware and software facilities on the basis of the success of the previous six sessions. No previous professional exhibition, exhibitors complained of hardware facilities, and each year, held in May, it is the rainy season, the effect of the corresponding discount. Wenling Municipal People's government attaches great importance to the exhibition this year, the exhibition will be held to the end of October, and determined to vigorously improve the exhibition facilities, not only the requirements of the relevant government departments with strong support, and actively organize the leading local footwear manufacturers to participate, and invite domestic and foreign traders, buyers, agents, department stores to visit the exhibition, to set up in Wenling in the domestic and international shoe base image, improve visibility and reputation of Wenling footwear industry. according to the organizing committee, this year the investment work is carried out by the above wildly beating gongs and drums, currently scheduled booth 2/3, large domestic well-known shoe enterprises such as Qujiang, Zhi Guang, genesis, leader, giant light and Jin Feng shoes machine has a large area to implement the booth, the exhibitors re Cheap jordans online air jordan 11 blackout for sale sponded quite strong, have asked the booth reservation expected this year will be the largest number of exhibitors, exhibitors the best exhibition. 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The theme of the flavor is very thick; the paragraph will be available for sale, please look forward to. get reloaded, the app store search "get" to download the latest version, more information about shoes, more beauty pretty shoes, Nike grab shoes, true and false identification of shoes, cool T-shirt gold and get everything; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when the guest," "getapp" and get our sports life! source: Shelflife& nbsp; & nbsp; & nbsp; Now, jogging as an increasingly popular way of urban health, the elderly, children, men, women are keen on this. Whenever I see sweating, enthusiastic fitness, I think the world famous Nike. Then Nike is seizing American fitness craze of jogging to achieve a great development, it seems that domestic enterprises have not been able to feel this huge market space. Innovation Nike Nike (Nike) was founded in 1964, co-founded by an accountant Phil? Knight and an athletic coach Bill? Bowerman It has become a leading world-class brand. Then Mr. Knight spent just $ 35 Ask a student designed a Nike logo, the famous hook symbol is now worth more than 10 billion US dollars. 40 years of development, Nike has become a business legend, its success is well known, it is the virtual production business model, Nike with excellent product design and excellent marketing practices to control the market, but will outsource production processes. Many companies are imitating Nike's virtual production, but very few winners. Why? It should be said, is not a virtual production what puzzling mystery, but because everyone knows that the production processes in the "smile curve" of most low-end profits thinnest, want to curve toward the high-end development, design and marketing itself a ver foamposites for cheap y particular creative field, we want to remain a competitive advantage, companies must maintain a sustained, outstanding ability to innovate. Behind Nike's virtual production, it is respected by the two founders of the innovative spirit. The story is well-known:? Mr. Bill Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . On the walls of the office shows the company has made Nike Jordan basketball shoes, each pair, while in the workplace is filled with new sports shoe design drawings. more profound innovation comes from is known as the father of Nike's Phil? Knight, a recognized master of marketing. An American sports industry consultant, said with emotion: Mr. Knight can be said to have the power, creating a new industry. He makes athletes to become a star, rich, is he makes sportswear fashion merchandise, is he makes a small business into an international big companies. Nike is the first celebrity to take a firm reputation that way, back in 1973, he hired long-distance athlete Steve? Puri square Ting endorsement of its sports shoes. 1985 Jordan hired as a spokesperson, but Nike fame, performance long red. And Nike is also the first to pop music and sports marketing firms combined, in 1987 it is the first to take the Beatles music in the Nike sports shoes in the ad, it caused a sensation. change marketing organization In the past few years, Nike greatly expand the product line, and added a new brand. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike's success in sports marketing is unquestionable, but Nike marketing has never stopped questioning. Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging markets, marketing localization is not enough, the marketing is not ideal. June according to the latest financial report, the annual revenues of Nike's reached $ 16.3 billion, up 9%, net income of $ 1.5 billion, an increase of 7%, earnings per share reached 2.93 US dollars, up 11 percent, this is a record result. But the public company as a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. ? Nike's chairman and chief executive Mike Parker (Mark Parker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders. Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the Nike brand and the emerging markets, core products, and consumer market segments contact. The implementation of this change, so that the Nike brand innovation as the support from a product-driven business model, and gradually transformed into the form of a consumer-focused organization, through the key market segments worldwide category management, cost-effective rapid growth. Charlie Denson believe that this is a consumer era in power, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as in the Nike store now has Nike + iPod sales mix to meet the fashion-conscious young consumers. To this end, Nike strengthen the four regional operations center, newly established five core products operations center. Four regional operations centers are: the United States, Europe, Asia-Pacific, Middle East and Africa. Five core product operations centers are: running sports, football, basketball, men's training, women health. This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has experienced success, it is the use of this synergistic matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today of more than 10 billion dollars. Charlie Denson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and achieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center.veja-2013-fallwinter-footwear-collection-1.jpg (177.89 KB, download number: 0) download attachments saved to the album 2013-12-17 11:09 upload veja-2013-fallwinter-footwear-collection-2.jpg (191.81 KB, download number: 0) download attachments saved to the album 2013-12-17 11:09 upload veja-2013-fallwinter-footwear-collection-3.jpg (351.68 KB, download number: 0) download attachments saved to the album 2013-12-17 11:09 upload veja-2013-fallwinter-footwear-collection-4.jpg (193.54 KB, download number: 0) download attachments saved to the album 2013-12-17 11:09 upload veja-2013-fallwinter-footwear-collection-5.jpg (202.23 KB, download number: 0) download attachments saved to the album 2013-12-17 11:09 upload. 0.jpg (66.72 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload back, Stussy and Timberland joint is not the first time, and the street brand and attention between outdoor functional brand cross-border cooperation is everyone's favorite topic. Support the cooperation between the two sides is a pair of Moc Toe Shoes. In the upper material, was used to stitch higher elk skin, lining part of the sole is used to decorate the pattern of pop style. In the COLOR MATCH respectively and the blue and white Khaki for the wearer to choose. As the sincerity of LOGO have been placed in the shoes of the flag and the heel. Stussy and Timberland joint can get much for sure? We have to wait and see! 1.jpg (81.64 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload 2.jpg (80.77 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload 3.jpg (99.89 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload 4.jpg (116.35 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload 5.jpg (89.78 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload 6.jpg (62.83 KB, download number: 0) download attachments saved to the album 2013-3-12 20:38 upload releaseASICS's new season LITE-SHOW range running gear, including clothing and running shoes, enhances the protection of night outdoor sports by wearing reflective printing. Three running shoes, GT 20004, GEL-NIMBUS 18 and GEL-KAYANO 23, have all introduced the LITE-SHOW version. The design of night reflective materials has been improved while maintaining the stability and stability of the product after upgrading. A variety of running clothes also meet the needs of the winter and fall season. The softshell material is used to provide wind protection, water repellent, and thermal protection, so that runners can perform better in winter. The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. 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