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source: see you sell (kannimai) Just over half of 3 months, a bunch of strange new holiday has appeared. 3 14, Fudan University East auxiliary building in front of the door, many students in March 14th to celebrate the "McDonald's sent Pi Day", this is the 3 consecutive years of tradition. A few days ago, Shanghai Wujiaochang University City McDonald's, hundreds of students in the Department of mathematics in Tongji University has a staff of McDonald's school, murmuring to recite pi. Because PI and McDonald's Chinese sent a homonym, from the beginning of 2015 March 14th, the positioning of their "day". 2017 "day" activities under the line holiday to celebrate the March 26th Nike and Nike, Air Max Day, Toronto in March 13th the first few weeks, a car is decorated with classic Nike shoes style bus, will appear in this city. This festival is open from 2014, to commemorate the birth of the classic Nike shoes series Air Max. And around the world have started the celebration. Air Max is a kind of air cushion technology, people can directly see the shoes back cushion in the air, then it becomes a series of name shoes. Toronto was decorated in a classic Nike shoes style bus a little earlier in March 6th and the International Festival of Oreo cookies". In order to celebrate the birth of 105th anniversary black and white cookies, along the "push dunk contest", Oreo put milk in New York, and then use the drones will be a small piece of Oreo cookies from the height of the statue of liberty "into" milk. Although is a coincidence, but the March seems to be the time to focus on brand festival. This is a m Cheap air jordans for sale arketing way in recent years suddenly popular brand, set up a holiday for a product, and then began to carry out various activities under the line, inviting fans to the carnival. As for the establishment of mind brand, Nike for the media saying, "we feel that the time has come." If to guess the meaning behind, so the official statement that the product itself may be a popular gathering and certain historical basis. Stanely Hanisworth is the advertising agency Tether chief creative officer, he has served as Nike, Starbucks and Lego in the U.S. market creative director. In his view, the rise of brand establishment and the emphasis on the history of the business in the fierce competition among brands, personalized and exclusive. "Nike has a long history in the field of shoes, it specializes in manufacturing Changqing shoes, from Cortez Air to Jordan Max." Stanely Hanisworth told the interface news, "because many consumers are wearing Nike shoes to grow up, they will have a special feeling for the shoes." Based on such feelings, can be more naturally made in manufacturing festivals, forming a " from Vancouver Canada's new brand Native last season and actively develop innovative technologies, following the earlier launch of the lightweight Apollo Moc series, first developed 3D elastic woven material, let more shoe body fit, and very lightweight breathable, with new Superfoam and shock absorption insole with excellent Eva soles, comfort in experience. Mercury Lite Cloud Equipment series will be a light gray, black and blue theme launched 3 Limited color, will be exclusively available on WOAW. WOAW Hon Cheap jordans online air jordan 11 blackout for sale gkong on Gough Street No. 11 floorAir Max Ultra 90 Essential Nike usher in a new "Lilac Bleached" color design. Shoes with a deep, light pink color contrast, net cloth material more woven out of the wave texture. Match White PU midsole and heel cushion to provide light and comfortable cushioning and tongue nike air max marking on a white background with word "orange". But the United States and the United States color only girls can enjoy Oh, boys are paper also don't be sad, to buy used to send female tickets can also be well. shoe has been on the Titolo shelves, priced at $$180. source: hypebeast& nbsp; & nbsp; & nbsp; the United States, an attractive sports shoes market & nbsp; Let's analyze the hundreds of millions of US dollars in sports shoes business battlefield. ? Michael Porter's classic "competitive strategy", he proposes structural analysis model industry, the so-called "five force model," he says: the existing competitive situation of the industry, the bargaining power of suppliers, customers bargaining power, the threat of substitute products or services, the threat of new entrants five major driving force of competition, determine the company's profitability. We based the role of these five kinds of power, the state of competition in the US athletic footwear business column chart analysis. First of all, there are high barriers to entry in this field. US athletic footwear industry from the "do not plant," the brand-based companies, large companies in the advertising, product development, and sales network exports are more cost advantages. More importantly, the brand personality and co air jordan 11 space jam for sale nsumer loyalty gave potential entrants to set up an invisible barrier. Second, the supplier's bargaining power is weak. Because most of the athletic footwear industry inputs are homogeneous, particularly in Nike launched after a wave of outsourcing, more than 90% of the production are concentrated in low-wage countries, far oversupply of labor. Third, the end consumer care sports shoes prices, while more sensitive to fashion, but for the company's profit margin and not a very negative impact. Because if the presence of reduced profits, then this will be offset by lower production in developing countries. In addition, most successful brands in terms of product differentiation, which prevents buyers will continue to convert the brand with the brand image linked. In addition, because the other shoes are not suitable for sport, so it's not completely replace athletic footwear products. Finally, the US athletic footwear market is seen as challenging and is saturated, full of fierce competition and slow growth, so for new entrants only a small space. Nike, Adidas and Reebok, these major brand to seize more than half of the market share and remained relatively stable. Through the analysis we can see, on the one hand, this is a coveted market, but barriers to run up, there is a low supply of bargaining power, bargaining power of buyers moderate and did not focus replacement of the product, difficult extrusion profits. On the other hand, when in addition to a high degree of market concentration but no monopoly power, the region where the fighting is very intense. Thus, in this competitive environment, cheap air jordans online independent of the company's extraordinary profits sustained largely depend on their strategy. Nike, leader of attitude Nike originated in 1962 by Phil. Knight initiative, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. It initially than Adidas sports shoes in the United States take the top spot in the industry, in 1980 accounted for about 50% of US market share. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (Just Do It)" slogan. Nike sneakers positioning its innovative design and technology, high-priced high-quality products. Nike, with a wealth of product types and outstanding design, in 2000 accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. From the 1970s, Nike gradually shift from a product-oriented company to a market-oriented company. Its worldwide operations, the company's internal design of high-tech and high-quality products, the production of low-cost countries, and then successfully established through marketing as youth subcultures symbol of the brand. Nike's unique resources, including proprietary products and trademarks, brand reputation, the company's unique culture and human assets. To figure out how to Nike to develop into a competitive advantage on the basis of their resources and strength, we will produce the following, sales, marketing and product development aspects of the analysis of their value chain. In the production chain, from the later 1970s, Nike has put the manufacturing sector outsourcing to many Asian c cheap jordans ountries. Outsourcing Nike get cheap labor, and get a lot of discounts from suppliers. Also, outsourcing enables customers to quickly get new products from the market, reducing the risk of capital investment. On the other hand, in sales, this "futures" under a single program allows retailers to 5 to 6 months in advance predestined transport pledge 90% of the orders will determine the price at a certain time arrived. This strategy succeeded in reducing inventories to a minimum, and shorten the inventory turnover. In the 2003 fiscal year, Nike had 91 percent of the US footwear shipments in this manner, fiscal year 2002 was 92%, 86% for the financial year 2001 now, Nike has three sales channels: retail, Niketown and electronic Business. Nike Urban Construction stand the 1990s, showing the latest Nike or most innovative products, advertising on the main road, Nike Town is not so much a sales channel, as it is a marketing tool. E-commerce began in the 1990s Nike.com, Nike also allow other Internet companies sell their products. Nike e-commerce strategy to re-ignite a direct relationship with consumers. & Nbsp; summer sailing shoes popular tide boundary; but as the weather is getting cooler, low to help sailing shoes some lack of strength. Recently, VANS launched CALIFORNIA series CHUKKA DEL BARCO CA classic Chinese help sailing shoes, Chukka to help shape, will sail shoelaces into winter and autumn, with solid color leather showing a classic shape, will soon be available in the official channels. joint sneakers attractive, pure white, advanced leather, Nike, SB, Zoom, Paul, Rodriguez, Hi, new preview review last article: Joint shoes attractive, white, high-grade leather next: Nike SB Zoom Paul Rodriguez Hi new preview Nike SB DUNK Nike SB High and new works, and the previous SB series is different, this time using SB Dunk High shoes, and to low-key and sedate deep gray " Neutral Grey" main color. Grey canvas shoes to make the whole body similar to the weathered state, adding black nylon tongue and leather logo details such as embellishment, another white and black collocation insole outsole for shoes. Air Max 90 gray yellow new color Nike Air Max 90 Premium Dark Grey/Volt-Medium Grey color PUMA x Sneaker Freaker commemorative edition shoes PUMA x Sneaker Freaker Blaze of Glory complex series comments on A: Air Max 90 Nike Air Max new color gray yellow 90 Premium Dark Grey/Volt-Medium Grey a PUMA x color Sneaker Freaker PUMA x Sneaker commemorative edition shoes Freaker Blaze of Glory engraved seriesAlthough Starbucks love joint, always let the fans stop chasing the pace, but this can also see its position in the hearts of many people, far beyond the "cafe" itself, it is more like a cultural or spiritual sustenance. This is also a powerful appeal by other brands to see, so when the Starbucks NIKE as the theme, launched the NIKE SB Dunk Low Premium don't when the color models, in addition to our surprise, turned out to be more exciting. Starbucks left visual memory, in addition to the coffee itself, there are green and white Siren logo NIKE SB Dunk the banshee, Low Premium took these elements to do this, take it to the design of the shoe body. The main colors into the coffee brown, with suede to render coffee mellow texture, and the use of a special texture, let it become brown shades, looks more like a coffee and milk bubble driven stirring vortex. The tongue, the sole and Swoosh profile using the Starbucks classic Siren green, with white logo and laces, looks more like a cup of coffee brewing. in the new shoes advertisement, NIKE is the epoch-making Starbucks cup and coffee beans into the screen, so that the interaction between the NIKE SB Dunk Low Premium and Starbucks NIKE more closely - for this brand, Starbucks is not here can only use props, publicity for themselves in advertising this content repeatedly stressed other brands, it is hard to imagine. So there are a lot of people asking, "is NIKE a shoe that works with Starbucks?"" of course not. NIKE SB Dunk itself is a professional skateboard shoes series, shoes often appear in different names, most are based on color and design to decide, but there are also joint brands and cooperation. The Starbucks color is just an extraction of the elements, not official cooperation, after all, the shoes just out of photos, it is called Nike Dunk Low Premium SB Mudslide, not Starbucks 2017 spring and summer series officially released video Promo Italy pioneer Stone Island function of "shadow" extension Stone Island Shadow day before Project, although Stone Island's official website has sold Shadow Project products, but still need to understand a video by feel wear this season. Bomber jacket, accommodating raincoat, wash water jacket pocket, two heavy wear jackets and trousers T-shirt and a series of new full debut, in addition to the material on the ultimate pursuit of the details, of course, the function of sense, fully embodies the special texture of Shadow Project. Stone Island Shadow Project 2017 spring and summer series of new products has been in Stone Island's official website on sale, to enjoy the video features, you may wish to purchase. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!G-SHOCK launched Tricolor GA-120TR series. The series to table GA-120 as the blueprint, black, red, white three colors to choose from. Currently has the official website of the G-SHOCK in Japan, the purchase price of 15000 yen (about 870 yuan). 7 _, p'U O, D; C6 I [; at the end of last December exposure of 3, 2014 new versions of the Air Jordan 2 shoes, in addition to black color infrared multiple exposure this year, and now the other two color also exposed the real. Including a white red color and a sports blue color, the white and red color will be on sale in June 7th, and with burst lines of sports blue color will be on sale in May 10th. " D* H" j: t S; V6 Y (H6 B (F$a ~ @9 $a+! K! C- B: R2 Y0 M0 Q }*; T2 / X4 E. U" D I ': F7); H: Q2 D5 h# X8 3 {9 z K; Y c) Nike Sportwear for the winter launch of the SneakerBoot series, this Roshe Run NM has been landing each shop. Suede upper and high design makes this shoe more adapt to the cold environment, the shoe side of Swoosh also changed the design of porous hollow, is a way out of the details.